Video Marketing Questionnaire Please enable JavaScript in your browser to complete this form.1Content Marketing2Video Marketing - Part 1 3Video Marketing - Part 2 1. Do you employ content marketing as part of your overall sales and marketing strategy?YESNO2. If YES to Question 1, do you release content regularly or sporadically? We have a firm plan in place for regularly creating and releasing content. We tend to develop content in waves alongside new product or service announcements.We have no specific plan of action. 3. If YES to Question 1, what forms of content marketing do you CURRENTLY utilize?Blogs InfographicsVideos White Papers Case Studies eBooks Memes / Standalone Social Media Posts4. Which forms of content marketing would you like to try out (or expand your use of) in the future? Blogs InfographicsVideos White PapersCase Studies eBooksMemes / Standalone Social Media Posts5. Do you employ external parties to assist with the creation of content?No, because we currently have no content. No, our internal staff handle all content creation. Yes, but only for 50% or less of the content created. Yes, external parties (agencies, freelancers, etc.) create the majority of our content.Next6. What types of client-facing video content do you CURRENTLY utilize?Animation - Explainer Videos (typically 45+ seconds)Animation - Short Video Ads or GIFsTestimonials Internal and/or Industry Expert Interviews Webinars (recorded and posted online) Live Events (recorded and posted online) Product DemonstrationsTutorials / eLearning ModulesNone, we currently have no video. Other...7. What platforms do you use to share video content?YouTube Vimeo WistiaSelf-HostedSocial Media (Facebook, LinkedIn, etc.) None, we currently have no video. Other... 8. Which types of client-facing video content would you be interested in exploring and/or expanding upon for future sales and marketing initiatives? Animation - Explainer Videos (typically 60+ seconds) Animation - Short Video Ads or GIFs TestimonialsInternal and/or Industry Expert Interviews Webinars (recorded and posted online)Live Events (recorded and posted online) Product Demonstrations Tutorials / eLearning Modules Other... 9. Would you prefer hire a video production agency to assist you with video creation or figure out ways to accomplish video production in-house?We prefer to outsource as much as possible so we can focus on our core business. Some of both. We want to do (or already do) the easier production in-house and hire externally for the sleeker, more complex projects. We prefer to do all video production in-house - but we're open to best practices and guidance. We prefer to do all video production in-house - and we don't need help. 10. If or when hiring an outside resource to assist with video creation, what are your top concerns? Budget - Agencies (and some freelancers) can be pricey. Expertise - External parties struggle to understand what we do. Time - We constantly travel or have other things to worry about. Indecisiveness - Honestly, we don't know what we want. ROI - We have no idea how to track leads or conversions resulting from the video content we post. 11. When it comes to video production, what do you consider most important?Extreme Quality (rather than Quantity) - We expect our videos to be amazing, broadcast-level productions. Quality and Quantity - We think a steady drip of modestly-priced, reasonable-quality content is best. Quantity - Let's pump out that content. Being seen is more important than being perfect. NextVideo Marketing - Part 212. What would you expect to pay for a high-quality, 15-Second animated video ad (in USD)? $300 - $499 $500 - $999$1,000 - $2,999$3,000 - $4,999$5,000 - $7,999$,8000+13. What would you expect to pay for a high-quality, 60-Second animated explainer video (in USD)?$300 - $499$500 - $999$1,000 - $2,999$3,000 - $4,999$5,000 - $7,999$,8000+14. Would you have interest in a 'companion' video production offering where the focus is creating brand-friendly, animated video summaries/companions for your other, non-video content marketing assets (blogs, infographics, white papers, etc.)?YESNO15. Would you have interest in having access to sleek, lightly-branded, subscription-based explainer videos that cover general industry topics applicable to your clients? This is applicable to any industry, but would be most applicable to medical offices, real estate agents, law firms, or other industries where generalized topics require repeated explanation.YESNO16. Is there anything, related to video production, that you or your company would love to see come to the market (or to you, specifically) that would assist you in your efforts to embrace video as a sales and marketing asset?* 17. Your Contact Information:Name *Company *Email Address *Phone Number *LBMC will not share, distribute, or otherwise misappropriate the information you provide. All information shared is confidential unless otherwise approved by you on a case-by-case basis. All information gathered via this survey will be used as we work toward developing new, exciting offerings for our clients.DONE