Please enable JavaScript in your browser to complete this form. - Step 1 of 13A study on how you use social media marketing 1. What is your name, job title and company (these details will remain anonymous)? *Job titleCompanyNext2. What is your industry sector?AgricultureArts, sport & recreationConstructionConsumer Goods & FMCGDefenceE-CommereEducationEnergy (Oil & Gas)Entertainment and MediaFinancial ServicesGovernmentHealthcare and PharmaceuticalsInfrastructureInsuranceManufacturingPower & UtilitiesReal EstateRetail and ConsumerTransportation & LogisticsTechnology & InternetTelecommunicationsNext3. Which region are you based?Australia & New Zealand (and Pacific islands)AsiaEurope (including UK) Africa & Middle EastNorth AmericaSouth America and Latin AmericaNext4. What is your brand's annual media budget?Up to $100,000 Between $100,000 to $500,000$500,000 to $1 million$1 million to $5 million $5 million to $10 million $10 million to $20 million$20 million to $50 million More than $50 million Next5. What proportion do you spend on social media? (Please estimate if you are unsure) Selected Value: 0 Next6. Which social media platforms do you use for marketing?SnapchatTwitter Instagram Facebook YouTube LinkedIn Other (please specify) Next7. Which platform do you spend the most budget on?SnapchatTwitter Instagram Facebook YouTube LinkedIn Other (please specify) Next8. What campaign objectives do you use social media for (please select all that are relevant)? Drive sales or conversions Target specific consumers Drive store visits Video views Engagement Drive traffic to a website/call to action Lead generation Improve reach and frequency Raise brand awareness App installs Other (please specify) Next9. What does social media do best? Increase reach (mass reach) App installs Third ChoiceRaise brand awareness Video views Lead generation Target specific consumers Drive traffic to a website/call to action Drive store visits Drive sales or conversionsEngagementOther (please specify) Next10. What are the benefits of social media marketing? Audience targeting Detailed and instant reporting of results Easy to run and manage campaigns Engagement/interactivity with audience Low cost/entry point Skews to younger demos Reach and frequency There are no benefits compared to other channels Delivers a strong ROI Other (please specify) Next11. How do you monitor success?My digital marketing colleagues analyse them for me I monitor results on a social media network's dashboard My media agency tells me I monitor results on a third-party or agency partner's dashboard I don't monitor it as much as I would like to Other (please specify) Next12. How do you measure success and the ROI of campaigns on social media (please select all relevant metrics that you use)?I look at the impact on sales I look at the number of shares/retweets of a post I look at the changes in my brand's market share I look at the cost of impressions/reach (CPMs) I look at the cost of potential leads (CPL) I look at the cost of completed video views I look at the cost of click-throughs (CPC or CTR) I look at the number of likes a post and/or a brand page received I look at the cost of conversions or acquisitions (CPA) I look at the number of comments under a post I look at the size of an influencer's fan base/following to determine reachOther (please specify) Next13. Are there any other measures of success you would like to receive?14. In one sentence, explain what you like about social media marketing?15. In one sentence, explain what you dislike about social media?16. Would you be willing to talk to LBMC about your views on social media marketing? If so, please leave your email address.Submit